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What is my value to you?



What do I bring?

In 1985 (yes, a long time ago) I was hired as a Product Manager at Esselte, a global office product manufacturer. This marketing position connected with all aspects of the business, finance, manufacturing, distribution, sales and most importantly the customer. It served me well. In 2015 I retired as SVP Sales and Marketing for Esselte North America reporting to the Global CEO. I was an officer of the company and member of the management team. Since then I have studied how business has changed and more importantly where it is going. I meet regularly with several colleagues who hold board positions with progressive companies in Canada and the United States.   

During my tenure at Esselte we were acquired by a private equity company that implemented the 'Lean' business philosophy. At first I wasn't sold, I went kicking and screaming with the new direction.


It changed my business life forever.


Whether you are a digital marketing company, an artificial intelligence start up or you manufacture bricks, implementation of Lean will allow you to grow faster and increase your profits. Continuous improvement, reducing waste, results in overall cost reduction and increased customer satisfaction.  I have 25 plus years experience working in a global corporate environment and in small business. I know how to reduce costs while increasing profitable sales. I will increase meaningful customer engagement. Your largest customer does not need to be your least profitable.


Let's talk. 

Management Consulting

Multi-sector, North American experience


Business turnaround expertise


Breaking into USA


  • An accomplished and tested general manager with exemplary reputation for effective leadership, clear communications and skilled negotiation in series of progressive high-impact roles.


  • Drawing upon broad and deep North American multi-sector experience in strategic thinking, acquisitions and divestitures, partnership development, and targeted cost cutting (lean business model), uniquely positioned to make major leadership contribution. 


  • Bring track record of proven results in turning around a business and adding shareholder value using general management abilities bundled with sales and marketing background including experience in multiple channels of distribution.

  • Known for skill in creating and developing cross-functional teams that deliver growth while achieving earnings objectives.

Executive Profile

P&L improvement

M&A management

Lean sales and marketing initiatives

Managing Consultant, Transportation Business      

Toronto, ON


  • Implementing lean business processes, increasing customer value while reducing costs.

  • Creating new business development plan, top to top presentations and development of new web initiatives.


Senior Vice President, Sales & Marketing North America, Office Products

Stamford, Ct. / Toronto, ON

Jan 2005 – Mar 2014


  • As an officer of Esselte and a member of the North American senior executive team reporting directly to global CEO, assumed full P and L responsibility for North American business, leading all sales, customer service and marketing efforts and ensuring "lean" initiatives were implemented in all departments ($500M in sales, 14 direct reports, 75 indirect).

  • Reduced sales and marketing spend 50% from 2012 to 2014 while achieving stretch EBITDA objective.

  • As key member of executive team facilitating sale of company, helped attain all cost reduction and WCT targets and sales objectives while launching multiple new products into North American market.

  • Created customer-centered, cross-functional team model, focused on cost reduction, customer satisfaction and best-in-class category management.

  • Integrated major competitive acquisition, ($200M), consolidating teams and programs, reducing sku counts and inventories while maintaining customer satisfaction.

  • Refocused sales and marketing efforts from bricks and mortar to e-commerce spearheading move to web-based sales by creatively redeploying resources.

Professional Experience

Using my authorship to tell your corporate story

  • Having completed three novels following 28 years of B2B communications, it is time to act.


  • Copy writing, communicating a message for your business in a unique, engaging way.


  • I am a selective blogger….I may be able to help your cause!

Freelance Writer

Contact Us

Thank you for your inquiry!

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